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Alex Call, W H Smith’s former head of books marketing, is launching an online bookshop with an emphasis on diversity. Call’s website Bert’s Books goes live today (Tuesday 19th March) and boasts “the …
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An Interview with Fauzia Burke, Author of Online Marketing for Busy Authors. The Bigger World of Book Marketing. Sometimes it helps to look at book marketing as what it really is— a business. book publishing companies have been working for centuries to create effective book marketing campaigns.
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