Welcome to Marketing Terms, one of the oldest digital marketing references. Each page attempts to answer: (1.) what does this term mean? (2.) why does it matter to marketers? Terms A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve …
Sep 19, 2016 · The marketing industry has a language all of its own.That’s why we’ve compiled a list of some of the most common online marketing terms you’re likely to encounter (and some that you might not) to make the introduction into marketing just that little bit easier for you!
Digital marketing has exploded into its own niche industry over the last 20 years and with it, the jargon. The following internet marketing glossary explains online marketing definitions and terminology in plain, easy-to-understand English. We update …
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Glossary of online marketing terms and concepts. Professional marketers make a set of holistic measurements over time that include an analysis of website traffic, visitor behavior and customer searches, search engine ranking, social media shares, and an analysis of the kind of distribution a company’s content receives.
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its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as …
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Sep 11, 2012 · Online marketing is just like any other industry in that it is full of jargon and acronyms that are unique to that industry alone. In order to stay on top of the game, you need to know what they mean and how to use them in order to be successful. Many terms and acronyms you already know, like SEO (search engine optimization) and PPC (pay per click).
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