By integrating social media into the healthcare marketing mix, organizations can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. Social sites like Inspire are providing a forum for patients to share their health problems and questions about treatments with other patients, as well as qualified medical personnel.
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Let’s take a look at a few ways using social media in healthcare can improve overall marketing efforts: Engage With Patients in Real Time. One of the benefits of social media marketing in healthcare is enabling deeper and more meaningful discussions that address patient questions, concerns, and interests in real time.
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Social marketing seeks to bring about behavior change through comprehensive, multifaceted approaches that provide coordinated interven-tions to specific audiences. Examples of these audiences include breastfeeding mothers and their support systems, health care providers, members of a particular community, and the general public.
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Applying social marketing principles leads to behaviour change projects that work, based on real insight into people’s lives and motivations. Implementation: child car seats Social marketing enables you to develop products, services and communications that fit people’s needs and motivations.
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