Feb 18, 2005 · SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning.
SWOT analysis. Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others. Opportunities: elements in the environment that the business or project could exploit to its advantage. Threats: elements in the environment that could cause trouble for the business or project.
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A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making.
Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors. For this reason, SWOT is sometimes called internal-external analysis and the SWOT Matrix is sometimes called an IE Matrix.
You can explore the feasibility of any goal or strategy by listing strengths, weaknesses, opportunities, and threats in a simple 2-column table. In the left column, list all strengths and …
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